In promoting your book, it’s always a good idea to try to tie it to popular events or trends. It can be hard, however, to determine what the trends will be by the time you finish writing a book that might take you a year or two.
However, tying your book into holidays can make it a perennial favorite. For example, my book Haunted Marquette is about all the haunted places in Marquette, Michigan, the town where I live. As a result, every year at Halloween I have TV and radio stations and newspaper reporters contact me to do stories about hauntings. I also have groups ask me to do talks about haunted places around Halloween, as well as other times of the year. Consequently, my name and the title of my book get into the public eye regularly.
While you may not want to write about ghosts or even a Christmas or Easter book, don’t overlook the less popular holidays. For example, my book When Teddy Came to Town is about Theodore Roosevelt’s visit to Marquette in 1913 when he sued a local newspaper editor for calling him a drunkard. Only one president had visited Marquette before so the community was thrilled to have him come to town, and people remain interested in his visit today. Consequently, on President’s Day, the local TV station interviewed me about his visit.
Besides holidays, you can also try to capitalize on upcoming anniversaries. For example, in 2010, writing a book on the Titanic would have been a good idea so you could capitalize on the 2012 anniversary of its sinking. In the last five years, a lot of books have come out on World War I because of its 100th anniversary. Those events are now in the past, but it’s not too late to start writing a book about an event that happened in the 1820s or 1920s.
Of course, writers of history will benefit the most from capitalizing on upcoming anniversaries, but history doesn’t have to be the focus of your book. For example, 2020 will be the 100-year anniversary of women’s suffrage. Sure, you could write a book about Susan B. Anthony, but you could also write a book about education and then capitalize on the anniversary by talking in the media about the importance of educating girls today to keep the spirit of the suffragettes alive.
And don’t forget about all the months and days devoted to specific topics. Black History Month (February) or Native American Heritage Month (November) are large umbrella topics that any books about African Americans or Native Americans can be promoted under. Romance novels can be tied to Valentine’s Day. War books are popular at Memorial Day and Veteran’s Day. A cookbook might have a great recipe you could promote on National Pasta Day (October 17) or National Green Bean Casserole Day (December 3). You get the idea. You can find a complete list of national days at: https://nationaldaycalendar.com/
There are no end of ways you can market your book. Using historic events, anniversaries, holidays, and national days are a great way to get you started. I guarantee there is at least one if not many such events your book can be connected to. Find out what they are and then plan ahead for them.
Tyler R. Tichelaar is the founder of Superior Book Productions (www.SuperiorBookProductions.com), a full service editing, proofreading, and book and website design company that began in 2008. He has a PhD in Literature and has taught at three universities. He is the owner of his own publishing company, Marquette Fiction (www.MarquetteFiction.com), and the author of twenty fiction and nonfiction books. Tyler is the current President of the Upper Peninsula Publishers and Authors Association, and the former regular guest host of the Authors Access Internet Radio Show (2007-2012). More than anything, he loves wordsmithing.